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Folly Beach: Average Home Sales Price Hits $1,705,680 in May 2024

Folly Beach signage beside road

In May 2024, Folly Beach, a picturesque coastal community in South Carolina, reached a new milestone with its average home sales price soaring to $1,705,680. This significant increase underscores the growing desirability and exclusivity of Folly Beach as a prime real estate destination. Let’s delve into the factors driving this surge in property values and what it means for potential buyers and the local community.

Charleston Trident Association of REALTORS®
Charleston Trident Association of REALTORS®

The Appeal of Folly Beach

Folly Beach, often referred to as “The Edge of America,” is a unique blend of natural beauty, relaxed atmosphere, and vibrant community life. This coastal haven offers miles of pristine beaches, breathtaking sunsets, and a charming small-town vibe that attracts both tourists and prospective homeowners. The lifestyle here is a significant draw, with residents enjoying activities such as surfing, fishing, and boating, alongside a variety of local festivals and events that foster a strong sense of community.

Real Estate Market Dynamics

The recent spike in average home sales price to $1,705,680 can be attributed to several key factors:

Limited Inventory

Folly Beach has a relatively small geographic area, which naturally limits the availability of new properties. This scarcity of available homes has been a significant driver in pushing up prices, as demand continues to outstrip supply. Prospective buyers often find themselves in bidding wars, further inflating home values.

Increased Demand

The demand for coastal properties has been on the rise, particularly in the wake of the COVID-19 pandemic. Many people are seeking out more serene, less densely populated areas where they can enjoy outdoor activities and remote work capabilities. Folly Beach fits this description perfectly, making it a highly sought-after location.

Economic Factors

Low interest rates over the past few years have made borrowing more affordable, enabling buyers to purchase higher-priced homes. Additionally, the overall economic growth and increasing affluence of certain demographic groups have contributed to the rising prices in high-demand areas like Folly Beach.

Broader Context: Expensive US Beach Properties

Folly Beach’s soaring home prices are not an isolated phenomenon. This trend is seen across several desirable coastal areas in the United States. According to an article on Travel Awaits, places like Kiawah Island and Folly Beach have seen substantial increases in property values, underscoring their status as some of the most expensive beach destinations in the country.

Comparison with Other Expensive Beach Areas

  • Kiawah Island: Known for its luxury resorts and world-class golf courses, Kiawah Island is another South Carolina destination that commands high real estate prices. The exclusive nature of the island, coupled with its natural beauty and recreational amenities, makes it a competitive market similar to Folly Beach.
  • California Coastal Cities: Areas like Malibu and Santa Monica have long been associated with high property values, driven by their celebrity appeal, beautiful landscapes, and premium lifestyle offerings.

The trend towards higher property values in these coastal areas highlights a broader national movement where affluent buyers are investing in luxury beach homes, further driving up market prices.

Implications for Potential Buyers

For those considering purchasing a home in Folly Beach, the current market conditions present both opportunities and challenges:


  • Investment Potential: Given the upward trend in property values, buying a home in Folly Beach could be a sound investment. The limited inventory and high demand suggest that prices may continue to rise, offering the potential for significant returns.
  • Quality of Life: Folly Beach offers an exceptional quality of life, with its beautiful natural surroundings, outdoor activities, and strong community spirit. For many, the lifestyle benefits outweigh the high costs.


  • Affordability: The high average sales price can be a barrier for many potential buyers. Affording a home in this market may require substantial financial resources or a willingness to compromise on property size or location.
  • Competitive Market: The intense competition for available properties means that buyers need to act quickly and be prepared for bidding wars. This can make the purchasing process stressful and challenging.

The rise in the average home sales price in Folly Beach to $1,705,680 in May 2024 is a testament to the area’s growing desirability as a premier coastal destination. While the high prices reflect the limited inventory and increased demand, they also signify the exceptional quality of life and investment potential that Folly Beach offers. As part of a broader trend of escalating property values in US beach destinations, Folly Beach continues to solidify its status as one of the most exclusive and sought-after locations in the country. For those who can afford it, owning a piece of “The Edge of America” promises not just a home, but a lifestyle rich in natural beauty, community, and opportunity.

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